There is no single model rate
A modelling fee depends on the work. A short ecommerce shoot, a national advertising campaign, a beauty launch and a long-running retail campaign can require very different pricing even when the time on set is similar. The final images may have very different commercial value.
That is why asking only for an hourly rate can be misleading. Production time is one part of the fee; image usage can be another.
The variables that matter
Useful pricing information includes shoot duration, number of shoot days, media channels, campaign territory, usage period, whether paid advertising is involved and whether the model is restricted from working with competitors. Video, stills and creator-style deliverables should also be separated clearly.
Travel, fitting time, overtime and special production requirements can affect the scope too. A complete brief produces a more meaningful quote than a vague request for a price.
Good pricing protects both sides
Clear rates help brands budget and help models understand what they are granting. When usage is defined in writing, there is less room for disagreement later about whether an image may appear on a billboard, in paid media, in another country or for another year.
The best booking process is transparent enough that creative teams can focus on the work instead of reconstructing the agreement after the campaign has launched.