The South African Model Casting Checklist for Brands

Before choosing talent, define whether the production needs stills, video, dialogue, product handling, repeated ecommerce poses, runway movement or lifestyle interaction. Then evaluate portfolios for evidence of those exact behaviours.

Confirm location, availability, measurements where relevant, sample sizing and any specialist requirements before final selection.

Provide expected hours, media, duration, territory, exclusivity and budget context early. A model who is visually right but commercially unavailable for the required usage is not actually the right booking.

The best casting process is decisive because the brief is precise.